Novel Ford Paarl in Paarl, Western Cape, is the current Ford franchise dealership at 360 Main Road, Lemoenkloof. It operates under the wider Bidvest McCarthy automotive group and offers new and used Ford vehicles, servicing, parts, and related dealership services, effectively replacing the former “Bidvest McCarthy Ford Paarl” franchise that used to trade there under the Bidvest McCarthy umbrella. While the Ford-branded dealership in Paarl is now listed specifically as Novel Ford Paarl rather than “Bidvest McCarthy Ford Paarl,” it continues to serve local customers for Ford sales and after-sales needs as part of Bidvest McCarthy’s network of dealerships across South Africa.